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Unveiling the Pavilion 2023, a digital space to exhibit the brand’s expanding portfolio of furniture and lighting. Set amongst the dense Australian bushland, the imagined space exists between the physical and digital, offering an open-ended exploration of the nature of beings, objects and place—and how they all connect.
Created in tandem with Melbourne-based digital agency Mr. P, the Pavilion enables people to transport themselves to a spatial experience that defies time and place, showcasing an array of original ideas that question convention. Expanding on the digital space, the Pavilion can also be a vehicle to collaborate with other creatives as the brand releases new collections annually. The inspiration behind the Pavilion stems from Gardam’s long-standing fascination with brutalist architecture. In particular, the honesty and monolithic sense of grandeur.
“I am always enamoured by brutalist structures, the volume and scale of what typically is a singular gesture in form,” Ross explains. “This informed many of my products and was an easy choice as a point of inspiration for the Pavilion.”
As a space providing scale and form for staging Gardam’s designs, careful consideration was given to curating the furniture and lighting inside – including the journey to discover them. Reflecting Gardam’s belief that objects are not meant to exist in isolation, but rather in relation to ourselves and our surroundings.
To this end, the interior consists of four rooms with interconnected views to one another, as well as to the internal courtyard and the exterior. This simultaneous view of each adjacent space adds to the intrigue, triggering curiosity for people to explore the entire interior, leading out to the Australian landscape.
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