The Adapt collection launches with distributor Hightower at Chicago's NeoCon, with a showroom designed by Casey Keasler and team at Casework.
These awards include IIDA’s ‘Best Small Showroom’, ‘Best of Competition’ for its newly designed Chicago showroom as well as a Metropolis Likes award for the Adapt Collection. It is the second time Hightower has come away with these prestigious honours during commercial furniture’s largest annual US-based trade show. IIDA, the International Interior Design Association’s Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA commented, “…an exceptional use of thought and creativity that humanised the way we think about design.”
For their 2021 redesigned showroom, Hightower again partnered with Interior Designer Casey Keasler and her team at Casework, a Portland, OR design studio, transforming the 3,500 sf Chicago space giving visitors a provocative new way to interpret the Hightower brand, frequently associated since it’s 2003 founding for modern, Scandinavian contract furniture and accessories.
“I think we could all use a little optimism right now and I certainly leaned into that collaborating with Hightower for their 2021 showroom design,” shared Keasler. “Visitors will see dramatic touches like trompe l’oeil wallpaper, rich velvets, and wools in an unexpected partnership with botanicals. We embraced deep garnets, blush velvets, and soft beiges, contrasting them with details of brass, rich browns, and textured creams.”