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Stylecraft Singapore Showroom

  • Stylecraft Singapore Showroom
  • Projects - July 2020
  • ARCHITECT Hassell
  • PHOTOGRAPHY E.K Yap

Located in The Genting Centre on Lim Teck Kim Rd, Stylecraft‘s Singapore showroom, designed by HASSELL, is personified by a bold use of colour and combination of materials to stage furniture, lighting and accessory collections.

Double the size of their previous showroom, the new space intrigues by featuring split levels and a new experience at every turn. Tones of mustard and emerald act as backdrops for settings, with a striking red window. Navy velvet curtains frame a softscape modular lounge setting, while a lighting wall displays pendant and wall light ranges by Australian designer Ross Gardam. Gardam’s ranges appear throughout the space in various configurations lighting and enhancing every corner of the showroom.

Joel Sampson, Senior Associate at HASSELL who worked with a design team across the Singapore and Shanghai HASSELL studios on the project, describes the design process. “Following on from the success of the Sydney and Melbourne Stylecraft showroom designs by HASSELL, we were very conscious that the showroom needed to be kept within the Stylecraft showroom aesthetic, yet with its own distinct Singaporean identity. Split across 4 levels, we have created a series of moments throughout the showroom that capture each individual area’s unique identity. One of these moments is a circular puncture, linking and framing the moment of entrance to the moment of exit. Dramatic half-moon shaped velvet curtains, designed to frame furniture settings grounded by the Stylecraft rugs collection, act as a moment of impact upon entering the showroom. All of the spaces are linked together through the main showroom floor, referred to as the social heart. This is a large open space that has a range of small alcoves and central kitchen. This area is peppered with terracotta tiles, a typical finish used throughout street paving in Singapore, providing the showroom with a local identity.”

Lighting throughout the new Stylecraft Singapore showroom by Ross Gardam includes, Nebulae Chandelier Collections, Polar Wall, Ora Pendants as well as Large and Standard Oak Pendants amongst others.

Discover More

SULIS | A Contemporary Bathroom Range Crafted from Solid Surface by Mains Water Co. & Ross Gardam.

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Utilising Ross Gardam’s beautiful residential Noon Lounge and commercial Tailored Lounges, James Dunlop Textiles presents: La Primavera Collection.

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Inspired by the ethereal beauty of clouds, Aeris embodies softness and lightness through the repetition of sculptural forms, crafting an ethereal centerpiece. Launched as part of Milan Design Week 2025.

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STUDIOTWENTYSEVEN is an art and design gallery representing contemporary, iconic, limited edition, and collectible design, opened their New York gallery recently.

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Darren James Interiors team were engaged to remodel the existing lower level kitchen, dining and living spaces as well as updating the interior to better reflect their clients’ personalities.

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Introducing Volant Wall Lights and 55 & 66 Chandelier.

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The 30th annual ICFF 2019 NYC is sadly over! We miss it already but we’d like to take this opportunity to thank everyone who visited our booth!

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Launched as a part of Milan Design Week 2023, Volant is a modern chandelier that’s almost akin to a kinetic sculpture.

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Intentionally ambiguous, the brutalist inspired sculptural form reveals its archetype when illuminated.

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